BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Memento EPFL// BEGIN:VEVENT SUMMARY:CLIMACT Seminar Series - Pia Furchheim & Christophe Barman DTSTART:20220613T120000 DTEND:20220613T131500 DTSTAMP:20260429T114853Z UID:7479614e336f4255bc12567f11aaa129ecfe0480bb99c6dff4797486 CATEGORIES:Conferences - Seminars DESCRIPTION:The CLIMACT seminar series “How to move forward and act on c limate change” is an interactive online event. It takes place twice a mo nth\, every second Monday during your lunch break\, with two new speakers. Each episode aims to strengthen the dialogue and collaboration between ke y UNIL and EPFL scientists\, swiss politicians\, entrepreneurs and various actors from the civil society\, through collective reflection. A wide ran ge of climate change-related topics will be discussed\, integrating perspe ctives from all sectors and academic disciplines in order to generate new leads and initiatives towards systemic solutions. Participants are welcome to take part in the discussion in English or French.\nPlease note that th is seminar is the last of this series. \n \n\nWhy consumers not always wa lk their talk – Discussing reasons behind selective sustainable behavior \n\n\n\nPresented by Pia Furchheim I Senior lecturer and researcher at the Institute of Marketing Management I Zurich University of Applied Sciences \n \n\n\n\nSustainability has arrived in the middle of society. More and more consumers try to be sustainable and consider sustainability as an imp ortant purchasing criterion. While the increased awareness is a positive t rend\, sustainable behavior does not translate into all areas of living/co nsumption.  This resonates with the ongoing challenge of the so-called At titude-Behavior Gap.\nDespite its social and environmental relevance\, sus tainability is oftentimes limited to selected areas of life. While it is e asy for us to be sustainable in some areas (e.g. food) and we are even wil ling to pay a premium price for the sustainable product\, we find it more difficult to walk the talk in other areas (e.g. consumer electronics\, tra vel). \nThe presentation aims to spark the discussion about how consumers make consumption choices and what role sustainability plays in various de cisions. Considering that the consumption of products/services can offer m ultiple forms of value to the consumer (e.g. economic\, social\, hedonic\, altruistic\, etc.)\, one could approach the topic from a net-benefit poin t of view. When making decisions\, we usually choose the option that promi ses the greatest benefit (e.g economic\, social\, hedonic\, altruistic\, e tc.). Notwithstanding a consumer’s general attitude towards sustainabili ty\, the importance he/she ascribes to sustainability in different consump tion situations might vary. This understanding is important for companies offering sustainable alternatives as it demonstrates that emphasizing sust ainable features might be beneficial in some domains\, while this approach might fail in other domains.\n\n \n\n\nComment consommateurs et producte urs doivent co-créer une économie plus responsable\n\n\n\nPrésenté par Christophe Barman I Président de la Fédération romande des consommate urs\n \n\n\n\nPour la Fédération romande des consommateurs\, la product ion et la consommation durables sont l’un des enjeux et des défis majeu rs d’aujourd’hui et de demain. L’action des seuls consommateurs ne s aurait toutefois suffire à atteindre une empreinte climatique et environn ementale minimale\, ainsi qu’un impact positif de la consommation sur l ’économie et la société : tous les acteurs du marché doivent en effe t prendre leurs responsabilités. Les consommateurs ont certes des devoirs \, mais leur aptitude à faire changer l’offre par leurs choix – ce qu e l’on nomme «consomm’action» – a ses limites\, car l’alternativ e durable n’est pas toujours disponible ou possible. La production doit ainsi se transformer et l’offre du marché s’adapter pour permettre un choix durable. Des mesures incitatives sont également indispensables. Un élément d’autant plus important qu’un grand nombre d’études ont largement documenté la différence résidant entre les intentions d’ach at des consommateurs et leurs achats effectifs\, particulièrement dans le domaine de la durabilité. Dans ce contexte\, Christophe Barman abordera différents enjeux autour d’une économie durable et donnera quelques ex emples concrets d’actions de la FRC sur le terrain.\n LOCATION:https://epfl.zoom.us/j/63821341998%20 STATUS:CONFIRMED END:VEVENT END:VCALENDAR