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SUMMARY:IC Monday Seminar : Muthu Muthukrishnan\, Rutgers University
DTSTART:20111024T161500
DTSTAMP:20260404T062809Z
UID:254b9d190464c4c68e8ca74e383d38597e56f037728183653de2cf72
CATEGORIES:Conferences - Seminars
DESCRIPTION:Muthu Muthukrishnan\, Rutgers University - Invited by Prof. Ma
 tthias Grossglauser\nAbstract We are inspired by systems that have emerged
  in the past decade that enable advertisements (ads) on the Internet. Such
  Internet ad systems handle billions of transactions every day involving m
 illions of users\, websites and advertisers\, and are the basis for billio
 ns of dollars worth industry. They crucially rely on real-time auction\, o
 ptimization as well as collection\, management and analysis of data for th
 eir effectiveness. Further\, they represent unusual challenges: nearly all
  parties in Internet ad systems from marketeers to publishers use active\,
  selfish strategies that both affect and is affected by the Internet ad sy
 stems.  In this talk\, I will provide an overview of Internet ad systems 
 and discuss such challenges\, with special emphasis on Ad Exchanges.
LOCATION:INM 202
STATUS:CONFIRMED
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