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SUMMARY:CLIMACT Seminar Series - Pierre Kohler & Pia Furchheim
DTSTART:20221128T120000
DTEND:20221128T131500
DTSTAMP:20260916T032132Z
UID:f00a29ded15e834244e972c8fc66e12168fada50c0468704b92c3e35
CATEGORIES:Conferences - Seminars
DESCRIPTION:The CLIMACT seminar series “A Climate of Transformation” i
 s an interactive online event. It takes place twice a month\, every second
  Monday during your lunch break\, with two new speakers.\nEach episode aim
 s to strengthen the dialogue and collaboration between key UNIL and EPFL s
 cientists\, swiss politicians\, entrepreneurs and various actors from the 
 civil society\, through collective reflection.\nA wide range of climate ch
 ange-related topics will be discussed\, integrating perspectives from all 
 sectors and academic disciplines in order to generate new leads and initia
 tives towards systemic solutions.\nYour expertise\, ideas\, critical think
 ing and vision for the future is essential. \nJoin CLIMACT in the discuss
 ion!\n\nDegrowth and socio-economic transformations: barriers and ways for
 ward\nPresented by Pierre Kohler I Member of Degrowth Switzerland\nThe pre
 sentation will define the concept of degrowth\, explain why it is necessar
 y and desirable. It will then discuss the main obstacles to degrowth as we
 ll as strategies for bringing about socio-economic transformations support
 ing a degrowth transition towards a post-growth society.\n\nWhy consumers 
 not always walk their talk – Discussing reasons behind selective sustain
 able behavior\nPresented by Pia Furchheim I Senior Lecturer and Researcher
 \, Institute of Marketing Management\, ZHAW\n\n\n­Sustainability has arri
 ved in the middle of society. More and more consumers try to be sustainabl
 e and consider sustainability as an important purchasing criterion. While 
 the increased awareness is a positive trend\, sustainable behavior does no
 t translate into all areas of living/consumption. This resonates with the 
 ongoing challenge of the so-called Attitude-Behavior Gap.\nDespite its soc
 ial and environmental relevance\, sustainability is oftentimes limited to 
 selected areas of life. While it is easy for us to be sustainable in some 
 areas (e.g. food) and we are even willing to pay a premium price for the s
 ustainable product\, we find it more difficult to walk the talk in other a
 reas (e.g. consumer electronics\, travel).\nThe presentation aims to spark
  the discussion about how consumers make consumption choices and what role
  sustainability plays in various decisions. Considering that the consumpti
 on of products/services can offer multiple forms of value to the consumer 
 (e.g. economic\, social\, hedonic\, altruistic\, etc.)\, one could approac
 h the topic from a net-benefit point of view. When making decisions\, we u
 sually choose the option that promises the greatest benefit (e.g economic\
 , social\, hedonic\, altruistic\, etc.). Notwithstanding a consumer’s ge
 neral attitude towards sustainability\, the importance he/she ascribes to 
 sustainability in different consumption situations might vary. This unders
 tanding is important for companies offering sustainable alternatives as it
  demonstrates that emphasizing sustainable features might be beneficial in
  some domains\, while this approach might fail in other domains.\n\n
LOCATION:https://epfl.zoom.us/j/63821341998
STATUS:CONFIRMED
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