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SUMMARY:Innovative communication strategies: Bridging science\, storytelli
 ng and social media
DTSTART:20240219T120000
DTEND:20240219T131500
DTSTAMP:20260407T215559Z
UID:b18cef737b80505e558502bdd7976822df14768dfe7b5550d889fc38
CATEGORIES:Conferences - Seminars
DESCRIPTION:Luka Biernacki\nProf. Ewa Lombard\nJonathan Lemieux\n\n\n\n\nT
 his seminar is organised in collaboration with Initiative for Media Innova
 tion (IMI).\n \n\n"Alternative Futures" project by UNUECO Sci-Comm Lab & 
 "Creating Memories of the Future" by HEC Lausanne and Montpellier Business
  School (associated project)\nPresented by Luka Biernacki\, Strategic comm
 unications expert and co-founder\, UNUECO-SCI-COMM LAB\n&\nEwa Lombard\, A
 ssistant Professor of sustainable decision-making\, Montpellier Business S
 chool\n \n\nThe "Alternative Futures" Project visualises future climate
  scenarios (2050) through immersive storytelling\, combining academic rese
 arch with interactive experiences. It aims to engage business and politica
 l leaders in Future Thinking by exploring the impacts of global temperatur
 e increases beyond +1.5°C\, +2°C\, and +3°C\, through scientifically gr
 ounded yet creatively enhanced narratives that translate data into compel
 ling stories that inspire action.\n\n\n\nThe Project also serves as a plat
 form for academic research\, including interdisciplinary studies like "Cre
 ating Memories of the Future for Intergenerational Decisions" by Montpell
 ier Business School and HEC Lausanne professors. It aims to improve interg
 enerational decision-making in business through three key steps: using the
  Delphi method to develop a questionnaire to assess future-orientation in 
 situational judgment tests\; testing the questionnaire with a future-think
 ing nudge\; and experimenting with VR scenarios to influence deciding pro-
 future generation(s).\n\n\n\n\nCo2nséquences: YouTubers and scientists jo
 ining forces in climate change awareness\nPresented by Jonathan Lemieux\, 
 Producer\, NOUS PROD\n\n\nReducing CO2 emissions is the central issue of 
 our time. Reducing some of these emissions requires individual action that
  is difficult to promote or encourage. We are trying to meet this challeng
 e with the help of scientists and YouTubers.\n\n\n\nWith Co2nséquences\, 
 we work with web influencers to share their visions\, but also to show or 
 explain the impact of some of our everyday actions\, and to highlight solu
 tions that can help reduce our carbon footprint. From the energy mix\, to 
 electric mobility\, but also the island of Samso in Denmark and the meltin
 g of glaciers in Switzerland\, the project attempts to tackle all the issu
 es surrounding climate change and decarbonisation. With more than 2 millio
 n views for season 1\, we are hoping to reach over 5 million views with th
 is project.\n\n\n\n\n\n\n\n\n
LOCATION:https://epfl.zoom.us/j/63821341998
STATUS:CONFIRMED
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