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SUMMARY:X | Media | Lab Switzerland 2013: Transmedia
DTSTART;VALUE=DATE:20130927
DTSTAMP:20260506T084511Z
UID:ffcd5a6c05bade3d7c6c310217f5b6c7ba77aa9154227c7311f6a3fc
CATEGORIES:Miscellaneous
DESCRIPTION:Alex McDowell  – Transmedia’s Renaissance Man: Narrative
  Designer for Minority Report\; Fight Club\; Man of Steel\; Associate P
 rofessor\, USC – School of Cinematic Arts\; Visiting Artist\, MIT Medi
 a Lab  (Hollywood)Jeff Gomez – Award winning transmedia producer for
  Avatar\, Pirates of the Caribbean\, Halo\, Men in Black III\, Hotwhe
 els\, Transformers (New York)Erinrose Sullivan  –  Digital Marketin
 g Strategist\; Former Director\, Global Insights & Strategy for Electroni
 c Arts (Lausanne)Nicolas Henchoz - Director EPFL+ECAL Lab\; Bilan’s
  “Top 300 Most Influential People in Switzerland”\; Chevalier des Ar
 ts et des Lettres de la République française (Lausanne)Lucy McRae - Bod
 y Architect\; Fast Company’s "50 people shaping the future"\; TED Fellow
 \; Time Magazine’s Fashion Invention Award (Amsterdam)Eric Huang – pi
 oneer digital publisher for Penguin Books\; development director for Mind
  Candy (Moshi Monsters) (London)Martina Mara – media psychologist\; res
 earcher in human-robot interactions and the future of television at Ars E
 lectronica Futurelab (Linz)Katie Salen – award winning game designer a
 nd author of Rules of Play – the No. 1 game design textbook\; Founder 
 of Institute of Play (New York)Bjarke Myrthu – CEO & Founder of Storyp
 lanet – a tool that turns almost any idea into a beautiful story (inves
 tors include Joichi Ito\, CEO at MIT Medialab\, investor in Twitter\, L
 ast FM\, Flickr and Movable Type) (Copenhagen)Matteo Stanzani – tran
 smedia designer for Disney\, Ferrari\, Ferrero\; Member of the 2013 Di
 gital Emmy Awards Jury (New York)Andre Deak – Award winning ‘post-j
 ournalist’ and web documentary produce (Slave Descendents)\; Co-founder 
 of the House of Digital Culture\; ESPM Lab researcher (Sao Paolo)Ingrid Ko
 pp – Director of Digital Initiatives at Tribeca Film Institute (New Y
 ork)Simon Staffans – Award winning content and format developer for Me
 diaCity Finland\; Avid blogger and author of One Year in Transmedia (Va
 asa)Alex Alexander – Winner of MIPTV Content360 Award 2013 (Sydney)Ka
 rine Halpern – French transmedia pioneer\; Founder of Transmedia Allia
 nce Europe (Paris)\nDigital media entrepreneurs from across Switzerland a
 re invited to attend an exciting and pioneering event dedicated to realisi
 ng unique new forms of transmedia and interactive cultural content.\nX Med
 ia Lab Switzerland 'Transmedia' is Switzerland's must-attend digital\, cul
 tural and creative industries event of 2013\, giving delegates the opportu
 nity to meet the transmedia producers and designers for Avatar\, Fight Clu
 b\, Minority Report\, Pirates of the Caribbean\, Lord of the Rings\, Fer
 rero and Penguin Books\, to name just a few.\nTransmedia techniques are us
 ed in fields as diverse as television\, film\, marketing\, advertising and
  public relations\, corporate and brand narratives\, and in education\, ac
 tivism and geo-political implementations.\nPut simply\, transmedia is the 
 hottest topic in the digital culture\, screen\, media and entertainment in
 dustries right now!\nUsing masterclasses\, concept development\, business 
 matching\, and direct access to a world-class network of creative professi
 onals\, the internationally acclaimed creative industries event is the ide
 al opportunity to meet and make friends with transmedia and digital cultur
 e powerbrokers from across the globe.\nThe three-day event\, held in partn
 ership with the Swiss Federal Office of Culture\, runs from 27-29 Septemb
 er\, and is taking place on the shores of Lake Geneva at ECAL (Ecole canto
 nale d'art de Lausanne) in Switzerland. Prices start at just CHF 95.00 for
  one day\, with a three day ticket available for CHF 145.00. Heavily disco
 unted student tickets are also available.\nVisit www.xmedialab.com/events/
 2013/xml-switzerland-2013 to view the full itinerary\, browse the list of 
 motivating guest speakers\, and to book your place for this visionary even
 t.
LOCATION:ECAL (Ecole cantonale d'art de Lausanne) http://plan.epfl.ch/?zoo
 m=20&recenter_y=5866906.2703&recenter_x=733400.13687&layerNodes=fonds\,bat
 iments\,labels\,information\,parkings_publics\,arrets_metro&floor=0&q=ecal
STATUS:CONFIRMED
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