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SUMMARY:How Can Consumers Use Electricity More Efficiently? Exploring the 
 Role of Information
DTSTART:20131127T160000
DTEND:20131127T173000
DTSTAMP:20260410T010032Z
UID:05af4c4c4b37a54dc75337185c3f871ef8dec211046d7ab8b675d180
CATEGORIES:Conferences - Seminars
DESCRIPTION:Kathrin Degen (work with Lorenz Götte & Rafael Lalive)\, Univ
 ersity of Lausanne\nThis paper investigates the role of information for th
 e consumption of electricity. The analysis uses data from a large scale ra
 ndomized field experiment with over 5’000 households in the city of Zuri
 ch to analyze the electricity saving potentials of different types of info
 rmation. We consider three different types of information: (i) information
  about the own electricity consumption using smart metering technology\, (
 ii) information about the own households’ electricity saving potential t
 hrough expert advice\, and (iii) social information about the own and a pa
 rtner households’ electricity consumption. The electricity data is linke
 d to a number of personal characteristics through a series of surveys befo
 re\, during\, and after the study period. Using a difference-in-difference
 s approach\, we estimate that the detailed and continuous feedback using s
 mart metering technology reduces electricity consumption by around 0.2 to 
 0.3 kWh per day\, or 3 to 5 % of daily electricity consumption. Effects ar
 e detected immediately after installation of the smart meter displays and 
 persist over the whole study period. Social information tends to reduce el
 ectricity consumption as long as feedback is given at a monthly frequency\
 , but effects fade out when feedback frequency drops from once per month t
 o once per quarter. Finally\, although expert advice improves the househol
 d’s knowledge about electricity savings potentials somewhat\, the improv
 ed knowledge does not translate into reductions of electricity consumption
 . The findings indicate that one-shot or infrequent information does not s
 ignificantly reduce electricity consumption\, but that information reduces
  electricity consumption when feedback is detailed and frequent.
LOCATION:CO 216 http://plan.epfl.ch/?room=CO%20216
STATUS:CONFIRMED
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