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SUMMARY:MTEI Seminar by Prof. Fernando Suarez\, Boston University
DTSTART:20150116T120000
DTEND:20150116T133000
DTSTAMP:20260430T201416Z
UID:454b5c725ee25e7ce4a512522422311c36fda092e886fe22d3a4bec7
CATEGORIES:Conferences - Seminars
DESCRIPTION:Prof. Fernando Suarez\, Boston University\n“The Co-Evolution
  of Technologies and Categories During Industry Emergence.”\nAbstract\nD
 espite recent research on categories\, little is known about what drives t
 he adoption of category labels in emerging industries. Using data from the
  smartphone industry we track firms’ adoption of category labels from 20
 00 to 2010. We argue and find support for a trade-off between the degree o
 f familiarity and originality in labels\, and show that these are not two 
 ends of a spectrum\, but represent distinct dimensions. The labels that di
 ffuse most widely are\, therefore\, the ones that balance both familiarity
  and originality simultaneously. In other words\, successful category labe
 ls are familiar\, but not too familiar to be uninteresting\, and original\
 , but not too original that stakeholders cannot relate to them. We discuss
  the implications of our findings for theory building and firm strategies.
LOCATION:ODY 4.03\, VIP room http://plan.epfl.ch/?zoom=19&recenter_y=58638
 00.12869&recenter_x=731560.22521&layerNodes=fonds\,batiments\,labels\,info
 rmation\,parkings_publics\,arrets_metro\,transports_publics&floor=4&q=ody_
 4.03
STATUS:CONFIRMED
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