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SUMMARY:MTEI Seminar by Prof. Joachim Henkel\, Technische Universität Mü
 nchen
DTSTART:20150521T150000
DTEND:20150521T163000
DTSTAMP:20260504T041839Z
UID:c0fcd7410761f962e11ebd481f010155f91c8aed1397d056aef801a4
CATEGORIES:Conferences - Seminars
DESCRIPTION:Prof. Joachim Henkel\, Technische Universität München\n"Valu
 e capture in hierarchically organized value chains"Abstract\nThe value cap
 tured by a value chain as a whole is distributed among its members through
  bargaining. Such bargaining typically\ncomprises several individual negot
 iations structured according to the hierarchical organization of the respe
 ctive industry. We introduce the\nnotion of 'bargaining structure' to desc
 ribe the sequence and participants of these negotiations. Using cooperativ
 e game theory\, we\nshow how bargaining structure affects the distribution
  of value. We find that positions most conducive to value capture are thos
 e where\nlarge complementarity gains are realized and split among a small 
 number of negotiators. Since a value chain's bargaining structure is to so
 me\nextent malleable\, each member has an incentive to shape it to its own
  advantage. This can be achieved through a purposeful design of product\na
 rchitecture\, which influences value chain architecture and thus bargainin
 g structure. Examples from the commercial aircraft and white\ngoods indust
 ries demonstrate that bargaining structures are indeed malleable and\, to 
 some extent\, under the control of the central firm.
LOCATION:ODY 4.03 - VIP Room http://plan.epfl.ch/?zoom=19&recenter_y=58638
 00.12869&recenter_x=731560.22521&layerNodes=fonds\,batiments\,labels\,info
 rmation\,parkings_publics\,arrets_metro\,transports_publics&floor=4&q=ody_
 4.03
STATUS:CONFIRMED
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