BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Memento EPFL//
BEGIN:VEVENT
SUMMARY:Redesigning TV through Social Media Monitoring and Data Analysis 
DTSTART:20160420T120000
DTEND:20160420T130000
DTSTAMP:20260916T064636Z
UID:bb2f29a7574076642bf228414b99a82f5796459f86257aee74d62198
CATEGORIES:Conferences - Seminars
DESCRIPTION:Emanuela ZacconeTOK.tv co-founder\, Social Media Strategist & 
 Analyst\nHow are Social Media Monitoring and data collection reshaping the
  future of TV from marketing and broadcaster’s standpoint\, and from the
  viewers’ standpoint? In this talk\, social media strategist and digital
  entrepreneur Emanuela Zaccone will tell us more about how the Social TV t
 rend emerged\, how it changed business - from an increasing mobile video c
 onsumption to cord-cutting - and what big data means for TV.\nEmanuela Zac
 cone has been into Social Media Marketing since 2007\, having worked for i
 nternational companies and universities (Eridania Sadam\, Telecom Italia G
 roup and LUISS Guido Carli University) and startups. In 2010 she was nomin
 ated by Telecom Italia as one of the best Italian talents and was the lead
  analyst of Reputation Monitoring Room\, a facility aimed to collect and a
 nalyze real time data stemming from Social Media about Telecom Italia and 
 its competitors. In 2012 she co-founded TOK.tv\, a Silicon Valley-based So
 cial Media and Social TV business\, the Voice Social Platform for Sports F
 ans and fastest growing social network in sports\, with partners like Real
  Madrid\, FC Barcelona\, Juventus FC and Italian Serie A. Emanuela holds a
  PhD from University of Nottingham\, is a member of the Juridical and Ethi
 cal issues research group of Italian National Research Council\; the resea
 rch group "Internet: freedom of information and people's protection” at 
 ASTRID\, the Italian foundation focused on analysis\, studies and research
 ed aimed to reform democratic institutions\; the "Data Application and Soc
 ial Innovation" research center of Link Campus University (Rome). She is a
  columnist for Wired\, Digitalic\, and Il Sole 24 Ore. Among her publicati
 ons: “Social Media Monitoring: Dalle Conversazioni alla Strategia” (20
 15) and “How Social Media Analysis Will Reshape TV Content and Marketing
 ” (see URL). For more information see Emanuela’s Linkedin profile.
LOCATION:Campus Biotech\, room H8.01_145.175 http://plan.epfl.ch/?lang=fr&
 zoom=17&recenter_y=5815948.53849&recenter_x=684377.84965&layerNodes=fonds\
 ,batiments\,labels\,information\,parkings_publics\,arrets_metro\,transport
 s_publics&q=Campus_Biotech
STATUS:CONFIRMED
END:VEVENT
END:VCALENDAR