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VERSION:2.0
PRODID:-//Memento EPFL//
BEGIN:VEVENT
SUMMARY:Seminar by Prof. Bart Clarysse\, ETHZ
DTSTART:20160523T120000
DTEND:20160523T133000
DTSTAMP:20260509T052446Z
UID:19940e40a4f32b68038df126a1a90868fa3fb1c4919729c66ef3bc58
CATEGORIES:Conferences - Seminars
DESCRIPTION:Prof. Bart Clarysse\, ETHZ\n"Technology-to-Market Linking in N
 ew Ventures: Introducing Organizational Search into Entrepreneurship"Abstr
 act\nUnderstanding the technology-to-market problem is of considerable imp
 ortance to theoretically understand the process of new venture creation. W
 hereas the entrepreneurship literature studies how founders’ prior knowl
 edge leads to the identification of potential market applications prior to
  entry\, the popular literature on start-ups shows that new ventures searc
 h for markets till long after their date of founding. This study builds up
 on and extends insights from organizational search literature (which typic
 ally focuses on large companies and technology search) to investigate how 
 new technology ventures search for viable market applications for their te
 chnology. To disentangle this puzzle\, we performed a multi-case analysis 
 of five technology ventures which we follow early in their life time. We f
 ind that after startup\, these ventures continue to search for markets but
  also have to engage in technology search to evaluate market alternatives.
  Whereas technology search takes the form of an algorithmic task\, market 
 search is heuristic in nature. We identify two different approaches to mar
 ket search - targeted market search and technology broadcasting - each wit
 h a different capacity to identify a technology-to-market solution outside
  the venture’s knowledge base. Targeted market search implies that a mar
 ket is identified and evaluated\, while technology broadcasting means that
  technology is broadcasted to all interested parties.
LOCATION:EPFL\, ODY 4.03\, VIP Room http://plan.epfl.ch/?zoom=19&recenter_
 y=5863800.12869&recenter_x=731560.22521&layerNodes=fonds\,batiments\,label
 s\,information\,parkings_publics\,arrets_metro\,transports_publics&floor=4
 &q=ODY_4.03
STATUS:CONFIRMED
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