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PRODID:-//Memento EPFL//
BEGIN:VEVENT
SUMMARY:1. DO ONE THING AT A TIME
DTSTART:20090409T183000
DTSTAMP:20260407T102533Z
UID:aa15be7d5332d6fff218a4ef0986ab9de3f77c008b7cb29785e7002b
CATEGORIES:Conferences - Seminars
DESCRIPTION:Will Holder\n Design practice is governed by a series of rules
  and principles. They include the use of tools ("1. Before phoning\, make 
 clear notes of what facts you are going to transmit\, especially figures" 
 –Ken Garland)\, visual codes ("1:2\, 2:3\, 3:5" –Fibonacci) and produc
 tion processes ("Essential for every binding–and certainly for all books
  with a spine width of 3mm or greater–is a spine title” –Jost Hochul
 i)\, and can extend to the relationship with clients ("18. Clients don't h
 ave their company logo in a usable print-ready format\, so don't bother as
 king" –www.graphicdesignforum.com) or to the application of moral ("3. T
 he service rendered to the world by printers is best talked about by those
  who are served. The printer had better confine his attention to the well 
 doing of what he wants to do or is asked to do\, namely to print. When the
  servant brags about his services it is probable that he is stealing the s
 poons" –Eric Gill) or ethical principles ("22. Would you design a prison
 ? If not\, why not?" –Norman Potter). Each element is a choice that can 
 define and position a designer's practice.\n\nThe application of a methodo
 logy is also a statement in itself ("16. Have read 'How to work better' by
  Fischli & Weiss at least once" –Norm).\n\nHow do today's models exist i
 n relation to past models? How do we learn from transverse practices? When
  do these model become normative? What are the alternatives to these model
 s and what are the scales of their resistance?\n 
LOCATION:Archizoom (SG1212)
STATUS:CONFIRMED
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