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SUMMARY:The Services We Offer
DTSTART:20090312T183000
DTSTAMP:20260407T042010Z
UID:ca36e242fe19c55d84379fb3f34a91d0aeaf7edca883ec7d131c96af
CATEGORIES:Conferences - Seminars
DESCRIPTION:Sam Jacob\, David Keshavjee & Julien Tavelli\, Rafael Koch & U
 rs Hofer\, Jeremy Schorderet & Cem Sever.\nIn 2008\, the Swiss pavilion at
  the Venice Architecture Biennial presented the work of architects Gramazi
 o & Kohler. The project took the form of a robotic arm\, reminiscent of on
 e you might find on an automobile production line\, which was capable of p
 roducing architectural forms\, complex both in design and execution (in th
 is case\, a flowing sculptural wall). The pavilion aimed to emphasise the 
 dynamics of research in the field of technical production and spatial orga
 nisation.\n\nIn the realm of visual design\, the need for such complex mac
 hines is less apparent but nonetheless apparent\, from the large-scale int
 ernational standards implemented by Opentype and complex print-on-demand i
 nfrastructures\, to homemade desktop scripts and ad-hoc machines\n\nNew te
 chnologies introduce new ways of thinking\, as well as the production of n
 ew tools and new forms. This idea raised critical questions about the impa
 ct of tools in graphic design\, from computer-based tools to digital-analo
 gue hybrids\, as illustrated in the exhibition by Jürg Lehni. Fundamental
  questions are emerging about the resulting visual codes and aesthetics\, 
 examining the latitude between standardisation and innovation of the visua
 l outcome\, and how in fact these modern tools provide a greater scope for
  idiosyncratic output.\n\nIf form follows function\, technique\, as a conc
 ept\, can as well. The visual manifestation of a tool can itself become a 
 sign and a means of visual communication. However\, it is necessary that t
 hese tools be more than just the spectacle of the application itself. The 
 evening we will discuss through examples that it is the scale of a realisa
 tion that defines these new tools. Designers are incredibly capable of pro
 ducing and publishing their own tools of automation which allow for a sort
  of micro-mass production\, reappropriating techniques deployed in the dom
 ain of big business and corporations (databases\, Just-in-time).
LOCATION:SG 1 212
STATUS:CONFIRMED
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