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VERSION:2.0
PRODID:-//Memento EPFL//
BEGIN:VEVENT
SUMMARY:Seminar by Prof. Matthew Lee\, INSEAD
DTSTART:20170509T120000
DTEND:20170509T133000
DTSTAMP:20260405T164844Z
UID:7c471744cd90fa5022175457df199a3d0f019b96a8f7074fdcafbfb6
CATEGORIES:Conferences - Seminars
DESCRIPTION:Prof. Matthew Lee\, INSEAD\n"Gender bias\, social impact frami
 ng\, and evaluation of entrepreneurial venture "\n\nAbstract\nRecent studi
 es find that female-led ventures are penalized relative to male-led ventur
 es due to role incongruity\, or a perceived “lack of fit\,” between fe
 male stereotypes and expectations regarding the personal qualities of busi
 ness entrepreneurs. We examine whether social framing impact framing that 
 emphasizes a venture’s social-environment welfare benefits\, which resea
 rch has shown to elicit stereotypically-feminine attributions of warmth\, 
 diminishes these penalties. We initially investigate this proposition in a
  field study of evaluations of early-stage ventures\, and found evidence t
 hat female-led ventures avert gender penalties when presented using a soci
 al impact frame. In a second study\, we experimentally validated the effec
 t of social impact framing and further show that it is mediated by percept
 ions of the entrepreneur’s warmth. Taken together\, our findings demonst
 rate social impact framing to increase attributions of warmth for all entr
 epreneurs\, but with positive consequences for perceived viability only fo
 r female entrepreneurs\, for whom perceptions of warmth attenuate percepti
 ons that their behavior is inconsistent with gender roles. We discuss impl
 ications of our findings for research on entrepreneurial evaluation\, stra
 tegies used to counteract prejudice in professional evaluation\, and socia
 l entrepreneurship.
LOCATION:EPFL\, ODY 4.03\, VIP Room http://plan.epfl.ch/?zoom=19&recenter_
 y=5863800.12869&recenter_x=731560.22521&layerNodes=fonds\,batiments\,label
 s\,information\,parkings_publics\,arrets_metro\,transports_publics&floor=4
 &q=ODY_4.03
STATUS:CONFIRMED
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