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SUMMARY:Seminar by Prof. Celine Abecassis-Moedas\, Catolica Lisbon School 
 of Business and Economics
DTSTART:20170925T150000
DTEND:20170925T163000
DTSTAMP:20260510T235049Z
UID:9d8aeb77dc6e2041d87aef888a88009056f777dc600421f9a2c1675b
CATEGORIES:Conferences - Seminars
DESCRIPTION:Prof. Celine Abecassis-Moedas\, Catolica Lisbon School of Busi
 ness and Economics\n"Omni-Shoring as a Way to Coordinate Design and Manufa
 cturing to Preserve Innovation"\n\nAbstract\nRecent research argues that\,
  when innovation is embedded into the process\, R&D and manufacturing need
  to co-locate in the home country to secure current and future innovation 
 (Pisano and Shih\, 2012). While fashion has been shown to be a process-emb
 edded innovation industry and thus an excellent candidate for re-location 
 of manufacturing in home country\, macro-economic data and anecdotal evide
 nce do not confirm such trend. Based on this contradiction\, our work uses
  an inductive approach on 18 European fashion firms to understand how firm
 s manage the design-manufacturing coordination. The qualitative analysis r
 eveals that there is a range of coordination strategies that are alternati
 ve to co-locating design and manufacturing in the home country: avoiding i
 t\, reducing distance\, segmenting it and hedging against it. These strate
 gies are often managed simultaneous and complement each other\, evidencing
  “omni-shoring”.
LOCATION:EPFL\, ODY 4.03\, VIP Room http://plan.epfl.ch/?zoom=19&recenter_
 y=5863800.12869&recenter_x=731560.22521&layerNodes=fonds\,batiments\,label
 s\,information\,parkings_publics\,arrets_metro\,transports_publics&floor=4
 &q=ODY_4.03
STATUS:CONFIRMED
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