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SUMMARY:Innovation in Communications : A State of Mind
DTSTART:20170427T120000
DTEND:20170427T133000
DTSTAMP:20260505T064507Z
UID:9a166d3da1a2c09a5fa0c3622b2c95100d3fd6afed3bfa5ba33dc093
CATEGORIES:Conferences - Seminars
DESCRIPTION:Emrah Yucel\, a California-based Creative Director/Designer wh
 ose companies did the visual campaigns for Avatar\, Fifty Shades\, America
 n Horror Story\, as well as Country and City branding. www.emrahyucel.com\
 n\nCynthia Round\, a brand consultant and former senior VP for marketing/e
 xternal relations at The Metropolitan Museum of Art and United Way Worldwi
 de\, and marketing executive at Procter and Gamble in Italy. www.linkedin.
 com/in/cynthia-round-519abb1/\n\nSarah Murray\, a New York-based Financial
  Times contributor who writes about sustainable development and social inn
 ovation and author of two books: "Moveable Feasts" (a history of globaliza
 tion of food) and "Making an Exit" (an exploration of cultural expressions
  of death around the world). www.sarahmurray.info\nThe United States Missi
 on in Geneva\, in collaboration with the Ecole Polytechnique Fédérale de
  Lausanne (EPFL)\, cordially invites you to attend a unique discussion on 
 innovation\, the theme for World Intellectual Property Day 2017. The event
  will feature three prominent speakers who will focus on branding and visu
 al communications\, and how they encourage innovation.\nThe discussion\, 
 “Innovation in Communication: A State of Mind\,” will look at how comp
 anies\, governments\, international agencies\, and others can use visual a
 nd other forms of branding to distinguish themselves in a crowded and nois
 y market.\nKey questions for discussion will include:\n\n	When thinking ab
 out branding and communications\, why should innovation be viewed as a sta
 te of mind?\n	What are some of the most effective strategies for branding 
 and communications across cultures?\n	Can we use innovation and brand thin
 king processes from the commercial world to create social good?\n\nSpeaker
 s :\n\nEmrah Yucel\, a California-based Creative Director/Designer whose c
 ompanies did the visual campaigns for Avatar\, Fifty Shades\, American Hor
 ror Story\, as well as Country and City branding. www.emrahyucel.com\n\nCy
 nthia Round\, a brand consultant and former senior VP for marketing/extern
 al relations at The Metropolitan Museum of Art and United Way Worldwide\, 
 and marketing executive at Procter and Gamble in Italy. www.linkedin.com/i
 n/cynthia-round-519abb1/\n\nSarah Murray\, a New York-based Financial Time
 s contributor who writes about sustainable development and social innovati
 on and author of two books: "Moveable Feasts" (a history of globalization 
 of food) and "Making an Exit" (an exploration of cultural expressions of d
 eath around the world). www.sarahmurray.info\n\n\nThe event will be follow
 ed by a reception.
LOCATION:EPFL - Forum du Rolex Learning Center https://plan.epfl.ch/theme/
 generalite_thm_plan_public?dim_floor=1&lang=fr&dim_lang=fr&tree_groups=cen
 tres_nevralgiques%2Cacces%2Cmobilite_reduite%2Censeignement%2Ccommerces_et
 _services%2Cvehicules%2Cd
STATUS:CONFIRMED
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