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SUMMARY:Seminar by Prof. Ivanka Visnjic\, ESADE
DTSTART:20181121T120000
DTEND:20181121T133000
DTSTAMP:20260609T120435Z
UID:be23dd3d016051220060fc4ed8532438f3431af062b97b07c327563d
CATEGORIES:Conferences - Seminars
DESCRIPTION:Prof. Ivanka Visnjic\, ESADE\n"Which Service? How Industry Con
 ditions Shape Firms’ Service Type Choices"\n\nRésumé:\nThis paper stud
 ies the role of industry conditions as determinants of manufacturing and s
 oftware firms’ decisions to offer services. We draw on the competence pe
 rspective on industry evolution and servitization to theorize and provide 
 empirical evidence on how industry conditions affect firms’ choice to of
 fer two distinct types of services – product-oriented services and custo
 mer-oriented services. We argue that firms are likely to offer product-ori
 ented services in Schumpeterian industry environments to address high tech
 nological uncertainty by leveraging and reinforcing capabilities in the ex
 isting technology. In contrast\, firms are likely to offer customer-orient
 ed services in non-Schumpeterian industry environments to address value ge
 neration uncertainty by building competences in new technological or marke
 t areas. Analyzing longitudinal data on 410 public firms from manufacturin
 g industries and the software industry\, we find empirical evidence that f
 irms are indeed more likely to offer product-oriented services in Schumpet
 erian industry environments\, such as in the early stage of the industry l
 ife cycle and under conditions of high R&D intensity and competition\, whe
 reas they are more likely to offer customer-oriented services in non-Schum
 peterian environments\, such as in the later stages of the industry life c
 ycle and in highly cyclical industries.\n 
LOCATION:ODY 4 03 https://plan.epfl.ch/?room==ODY%204%2003
STATUS:CONFIRMED
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