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SUMMARY:Seminar by Prof. Bruno Cassiman\, IESE Business School
DTSTART:20191010T120000
DTEND:20191010T130000
DTSTAMP:20260427T215959Z
UID:64ec99bab7c2a3d43e0a9318183f8354906cc3fed218d2a0a3073e93
CATEGORIES:Conferences - Seminars
DESCRIPTION:Prof. Bruno Cassiman\, IESE Business School\nSeminar organized
  in collaboration with UNIL-HEC\n\nThe Impact of Innovation on Productivit
 y: Profitability and Technical Efficiency \n\nThe productivity measures us
 ed so far in the innovation literature reflect firm performance\, which co
 nfounds profitability and technical efficiency. Nevertheless\, the distinc
 tion between the two is crucial. We propose a decomposition model to impro
 ve our understanding about how firms profit from innovation. We apply this
  model using a unique dataset with product level data on prices and quanti
 ties next to information on innovation activities and traditional firm per
 formance measures. We find that firms benefit differently from demand and 
 cost driven innovation. Demand innovators charge high prices\, have high m
 arginal costs and low technical efficiency\; the opposite is true for cost
  innovators. We show how these findings explain the heterogeneity in estim
 ated returns from innovation in earlier empirical studies. The talk will f
 ocus on the implications for the management literature.\n 
LOCATION:ODY -1 0020 https://plan.epfl.ch/?room==ODY%20-1%200020
STATUS:CONFIRMED
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