Marketing in Life Sciences [CAS Management in Life Sciences 2026]
Event details
| Date | 05.05.2026 › 07.05.2026 |
| Location | |
| Category | Miscellaneous |
| Event Language | English |
Module 5: Marketing in Life Sciences
The key challenge in life sciences is growing the business in increasingly competitive and complex markets. In this module we examine the global market environment (access, customers, competitors, patient journeys, channels) and dive deep into the core methods for designing and implementing effective marketing strategies.
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About the CAS Managament in Life Sciences:
Leading multi-disciplinary projects in BioTech, MedTech and Pharma
The world of therapeutic development is becoming increasingly complex. Competition is diversifying and innovating across industries, just as new regulations and multi-stakeholder engagements disrupt the competitive landscape. Challenge or opportunity? It is up to you!
This program explores the entire development process of therapeutic interventions, from initial planning all the way to commercialization, allowing our participants to deepen their expertise. They also learn the leadership qualities and management tools required to lead multi-disciplinary projects in Biotech, Medtech and Pharma ventures.
This Certificate of Advanced Studies (CAS) runs every year, from January to June at the EPFL Campus in Lausanne.
The key challenge in life sciences is growing the business in increasingly competitive and complex markets. In this module we examine the global market environment (access, customers, competitors, patient journeys, channels) and dive deep into the core methods for designing and implementing effective marketing strategies.
*************
About the CAS Managament in Life Sciences:
Leading multi-disciplinary projects in BioTech, MedTech and Pharma
The world of therapeutic development is becoming increasingly complex. Competition is diversifying and innovating across industries, just as new regulations and multi-stakeholder engagements disrupt the competitive landscape. Challenge or opportunity? It is up to you!
This program explores the entire development process of therapeutic interventions, from initial planning all the way to commercialization, allowing our participants to deepen their expertise. They also learn the leadership qualities and management tools required to lead multi-disciplinary projects in Biotech, Medtech and Pharma ventures.
This Certificate of Advanced Studies (CAS) runs every year, from January to June at the EPFL Campus in Lausanne.
- 7 modules
- Flexible format
- Part-time
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- General public
- Registration required