MTEI Seminar by Prof. Denis Gregoire, Syracuse University

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Cancelled

Event details

Date 14.05.2014
Hour 12:0013:30
Speaker Prof. Denis Gregoire, Syracuse University
Location
Category Conferences - Seminars
"Seeking commonalities or Avoiding Differences? Re-conceptualizing Distance and its Effects on Internationalization Decisions"


Authors
David W. Williams, U. of Tennessee
Denis A. Grégoire, Syracuse U.

Abstract
Past research established distance’s key influence on internationalization. However, theoretical issues, methodological challenges, and inconsistent results hinder scholarship on why distance plays such an influential role. To address these problems, we draw from cognitive research on similarity to re-conceptualize distance and test a model of internationalization decisions. Analyzing the verbal protocols of executives considering a series of internationalization opportunities, we demonstrate that over and above objective indicators and control variables, distance-reducing commonalities and distance-augmenting differences have distinct effects on decisions of where, when, and how to internationalize. Doing so, we address prior criticisms and unpack theoretical insights for future research.