MTEI Seminar by Prof. Giacomo Negro, Emory Goizeta Business School
Event details
| Date | 28.10.2013 |
| Hour | 12:00 › 13:30 |
| Speaker | Prof. Giacomo Negro, Emory Goizeta Business School |
| Location | |
| Category | Conferences - Seminars |
"Category Signaling and Reputation"
Abstract
We propose that category membership can operate as a collective market signal for quality when low-quality producers face higher costs of gaining membership.
The strength of membership as a collective signal increases with the sharpness of the category boundary, or contrast. Our empirical study focuses on biodynamic and organic viticulture in Alsace.
By: Giacomo Negro, Michael T. Hannan & Magali Fassiotto
Abstract
We propose that category membership can operate as a collective market signal for quality when low-quality producers face higher costs of gaining membership.
The strength of membership as a collective signal increases with the sharpness of the category boundary, or contrast. Our empirical study focuses on biodynamic and organic viticulture in Alsace.
By: Giacomo Negro, Michael T. Hannan & Magali Fassiotto
Practical information
- General public
- Free