Seminar by Prof. Geoffrey Kistruck, Schulich Business School

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Event details

Date 01.11.2018
Hour 16:0017:30
Speaker Prof. Geoffrey Kistruck, Schulich Business School
Location
Category Conferences - Seminars
"A Collaborative Model for Creating Practically Relevant AND Theoretically Interesting Research"

Abstract

Despite an ongoing desire to build a meaningful bridge between academia and practice to solve social problems, both parties continue to struggle to find productive ways to collaborate. Academics are focused on publishing in top academic journals (which practitioners don't read) and contributing to theory (which seems overly abstract to practitioners). Practitioners are focused on 'big picture' issues (which aren't granular enough for academics to study) and figuring out what to do in the future (whereas academics often want to understand the past). The Social Innovation Research Lab has developed a collaborative research model that allows for a 'win-win' scenario. More specifically, the model uses a 'matching' approach to identifying a research question that is both theoretically interesting and practically relevant, and a mixed method approach for collecting data that combines qualitative interviews with the use of field experiments. This model has been used to conduct numerous research partnerships with social enterprises around the world that have not only resulted in top tier publications, but also in providing meaningful insight to practitioners as they attempt to continuously improve and innovate their organizational practices.