IC Monday Seminar : Muthu Muthukrishnan, Rutgers University

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Event details

Date 24.10.2011
Hour 16:15
Speaker Muthu Muthukrishnan, Rutgers University - Invited by Prof. Matthias Grossglauser
Location
INM 202
Category Conferences - Seminars
Abstract We are inspired by systems that have emerged in the past decade that enable advertisements (ads) on the Internet. Such Internet ad systems handle billions of transactions every day involving millions of users, websites and advertisers, and are the basis for billions of dollars worth industry. They crucially rely on real-time auction, optimization as well as collection, management and analysis of data for their effectiveness. Further, they represent unusual challenges: nearly all parties in Internet ad systems from marketeers to publishers use active, selfish strategies that both affect and is affected by the Internet ad systems.  In this talk, I will provide an overview of Internet ad systems and discuss such challenges, with special emphasis on Ad Exchanges.

Practical information

  • General public
  • Free

Contact

  • Simone Muller

Tags

schoolseminar

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