IC Monday Seminar : Muthu Muthukrishnan, Rutgers University

Event details
Date | 24.10.2011 |
Hour | 16:15 |
Speaker | Muthu Muthukrishnan, Rutgers University - Invited by Prof. Matthias Grossglauser |
Location |
INM 202
|
Category | Conferences - Seminars |
Abstract We are inspired by systems that have emerged in the past decade that enable advertisements (ads) on the Internet. Such Internet ad systems handle billions of transactions every day involving millions of users, websites and advertisers, and are the basis for billions of dollars worth industry. They crucially rely on real-time auction, optimization as well as collection, management and analysis of data for their effectiveness. Further, they represent unusual challenges: nearly all parties in Internet ad systems from marketeers to publishers use active, selfish strategies that both affect and is affected by the Internet ad systems. In this talk, I will provide an overview of Internet ad systems and discuss such challenges, with special emphasis on Ad Exchanges.
Links
Practical information
- General public
- Free
Contact
- Simone Muller