IGM Colloquium: Identifying the most valuable market opportunities for technologies


Event details

Date and time 10.11.2020 12:1513:15  
Place and room
Zoom webinar
Online https://epfl.zoom.us/s/84160054600
Speaker Prof. Mark Gruber, Chair of Entrepreneurship and Technology Commercialization, EPFL College of Management of Technology (CDM), Management of Technology and Entrepreneurship Institute (MTEI)
Category Conferences - Seminars
A key challenge in the commercialization of science is the identification of market opportunities for new technologies. The history of technological progress is rife with examples where the most valuable opportunities were only discovered years, or even decades, after the scientific breakthroughs were made. In this talk, Marc Gruber, will review existing research on opportunity identification and introduce a practical framework that supports inventors in this all-important step in the commercialization and start-up process.

Marc Gruber is Vice President for Innovation at EPFL and full professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization (ENTC). Marc also acted as Associate (2013-2016) and as Deputy Editor (2017-2020) at the Academy of Management Journal (AMJ), the highest ranked empirical research journal in the management domain.
Marc Gruber joined EPFL in the fall of 2005 coming from the Munich School of Management, University of Munich (LMU), where he held the position as vice-director of the Institute of Innovation Research, Technology Management and Entrepreneurship (INNOtec) and established the LMU’s Center for Entrepreneurship. He has held several visiting scholar posts at the Wharton School, University of Pennsylvania, where he conducts research on technology commercialization and entrepreneurship. He is also a visiting professor at the Business School of Imperial College, London.
Marc has published his research on innovation, strategy and entrepreneurship in several leading journals such as the Academy of Management Journal, Management Science, Strategic Management Journal, and the Journal of Business Venturing. In an independent research study on the most impactful entrepreneurship scholars (Gupta et al., 2016), Marc was ranked as the worldwide #1 researcher in entrepreneurship for the 2005-2015 period (shared #1 spot), and among the worldwide top 5 for the 2000-2015 period. Beyond his research work, he is currently authoring a textbook on technology commercialization and was the co-editor of a textbook on entrepreneurship as well as a regular contributor to a weekly column on entrepreneurship in the “Frankfurter Allgemeine Zeitung”.
Marc Gruber received a doctorate from the University of St. Gallen (UNISG) in 2000. In spring 2005, he received a venia legendi from the Munich School of Management (LMU) for his habilitation thesis on marketing in new ventures.

Practical information

  • General public
  • Free



IGM Colloquium: Identifying the most valuable market opportunities for technologies