Seminar by Prof. Andrea Mina, University of Cambridge
Event details
| Date | 23.10.2015 |
| Hour | 12:00 › 13:30 |
| Speaker | Prof. Andrea Mina, University of Cambridge |
| Location | |
| Category | Conferences - Seminars |
"The Soft Company Business Model of High-Tech Growth"
Abstract
Despite the overwhelming emphasis placed upon it in the innovation and entrepreneurship literature, the Silicon Valley model of venture capital investment is not the only way to develop new high-risk technologies in the private sector outside the R&D departments of large firms. A very different business model has contributed to the growth of the Cambridge (UK) cluster, where successful science-based firms funded lengthy phases of exploratory technology development by carrying out R&D for external customers and by building competitive advantage through ‘demand pull’ incentives and the strategic accumulation of intellectual property. This paper contains an inductive exploratory analysis of the soft company business model and provides illustrative case study evidence of its use in the life sciences sector. While this empirical evidence is specific to the Cambridge context, the findings can be generalized to provide a suitable alternative, or complement across developmental phases, to the standard VC investment model.
Keywords
External R&D, demand-pull, business model, high-tech cluster.
Abstract
Despite the overwhelming emphasis placed upon it in the innovation and entrepreneurship literature, the Silicon Valley model of venture capital investment is not the only way to develop new high-risk technologies in the private sector outside the R&D departments of large firms. A very different business model has contributed to the growth of the Cambridge (UK) cluster, where successful science-based firms funded lengthy phases of exploratory technology development by carrying out R&D for external customers and by building competitive advantage through ‘demand pull’ incentives and the strategic accumulation of intellectual property. This paper contains an inductive exploratory analysis of the soft company business model and provides illustrative case study evidence of its use in the life sciences sector. While this empirical evidence is specific to the Cambridge context, the findings can be generalized to provide a suitable alternative, or complement across developmental phases, to the standard VC investment model.
Keywords
External R&D, demand-pull, business model, high-tech cluster.
Practical information
- General public
- Free
Organizer
- College of Management of Technology