Seminar by Prof. Celine Abecassis-Moedas, Catolica Lisbon School of Business and Economics
Event details
| Date | 25.09.2017 |
| Hour | 15:00 › 16:30 |
| Speaker | Prof. Celine Abecassis-Moedas, Catolica Lisbon School of Business and Economics |
| Location | |
| Category | Conferences - Seminars |
"Omni-Shoring as a Way to Coordinate Design and Manufacturing to Preserve Innovation"
Abstract
Recent research argues that, when innovation is embedded into the process, R&D and manufacturing need to co-locate in the home country to secure current and future innovation (Pisano and Shih, 2012). While fashion has been shown to be a process-embedded innovation industry and thus an excellent candidate for re-location of manufacturing in home country, macro-economic data and anecdotal evidence do not confirm such trend. Based on this contradiction, our work uses an inductive approach on 18 European fashion firms to understand how firms manage the design-manufacturing coordination. The qualitative analysis reveals that there is a range of coordination strategies that are alternative to co-locating design and manufacturing in the home country: avoiding it, reducing distance, segmenting it and hedging against it. These strategies are often managed simultaneous and complement each other, evidencing “omni-shoring”.
Abstract
Recent research argues that, when innovation is embedded into the process, R&D and manufacturing need to co-locate in the home country to secure current and future innovation (Pisano and Shih, 2012). While fashion has been shown to be a process-embedded innovation industry and thus an excellent candidate for re-location of manufacturing in home country, macro-economic data and anecdotal evidence do not confirm such trend. Based on this contradiction, our work uses an inductive approach on 18 European fashion firms to understand how firms manage the design-manufacturing coordination. The qualitative analysis reveals that there is a range of coordination strategies that are alternative to co-locating design and manufacturing in the home country: avoiding it, reducing distance, segmenting it and hedging against it. These strategies are often managed simultaneous and complement each other, evidencing “omni-shoring”.
Practical information
- General public
- Free