Conferences - Seminars

27APR
2017
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  Thursday 27 April 2017 12:00 - 13:30 EPFL - Forum du Rolex Learning Center

Innovation in Communications : A State of Mind

By Emrah Yucel, a California-based Creative Director/Designer whose companies did the visual campaigns for Avatar, Fifty Shades, American Horror Story, as well as Country and City branding. www.emrahyucel.com

Cynthia Round, a brand consultant and former senior VP for marketing/external relations at The Metropolitan Museum of Art and United Way Worldwide, and marketing executive at Procter and Gamble in Italy. www.linkedin.com/in/cynthia-round-519abb1/

Sarah Murray, a New York-based Financial Times contributor who writes about sustainable development and social innovation and author of two books: "Moveable Feasts" (a history of globalization of food) and "Making an Exit" (an exploration of cultural expressions of death around the world). www.sarahmurray.info

The United States Mission in Geneva, in collaboration with the Ecole Polytechnique Fédérale de Lausanne (EPFL), cordially invites you to attend a unique discussion on innovation, the theme for World Intellectual Property Day 2017. The event will feature three prominent speakers who will focus on branding and visual communications, and how they encourage innovation.
The discussion, “Innovation in Communication: A State of Mind,” will look at how companies, governments, international agencies, and others can use visual and other forms of branding to distinguish themselves in a crowded and noisy market.
Key questions for discussion will include:

  • When thinking about branding and communications, why should innovation be viewed as a state of mind?
  • What are some of the most effective strategies for branding and communications across cultures?
  • Can we use innovation and brand thinking processes from the commercial world to create social good?
Speakers :

Emrah Yucel, a California-based Creative Director/Designer whose companies did the visual campaigns for Avatar, Fifty Shades, American Horror Story, as well as Country and City branding. www.emrahyucel.com

Cynthia Round, a brand consultant and former senior VP for marketing/external relations at The Metropolitan Museum of Art and United Way Worldwide, and marketing executive at Procter and Gamble in Italy. www.linkedin.com/in/cynthia-round-519abb1/

Sarah Murray, a New York-based Financial Times contributor who writes about sustainable development and social innovation and author of two books: "Moveable Feasts" (a history of globalization of food) and "Making an Exit" (an exploration of cultural expressions of death around the world). www.sarahmurray.info


The event will be followed by a reception.

Organization U.S. Mission to the United Nations in Geneva The United States Mission to the United Nations and Other International Organizations in Geneva advances U.S. policy on the front lines of multilateral diplomacy at over 100 international organizations in Geneva. U.S. Mission personnel engage daily on issues as diverse as refugee crises, global health, international law, economic development, trade, the environment, arms control and human rights.

Contact Médiacom Evénements - events@epfl.ch

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